Omnisend vs Klaviyo for Furniture Shopify Stores: A 2025 Comparison

Furniture is a high-consideration, high-AOV category. That means longer nurturing cycles, visual storytelling (room scenes, UGC), financing questions, and lots of back-in-stock/price-drop interest. If you run a Shopify furniture store, Omnisend and Klaviyo are likely at the top of your email/SMS short list. In 2025, both are strong—but they shine in different ways. This guide breaks down the differences so you can choose with confidence.

Who this comparison is for (and what really matters)

• You’re running or scaling a Shopify furniture brand (DTC or omnichannel) and need dependable lifecycle automation.
• Your must-haves: browse/category abandonment nurturing, cart/checkout recovery, back-in-stock and price drop alerts, post-purchase care (assembly, delivery, warranty), and a mobile-first experience.
• You plan to use SMS/MMS for rich visuals (before/after, UGC, room scenes) and want predictable costs and compliance.
• You care about attribution and segmentation quality to spend smarter across paid and owned channels.

The short version: Where each platform tends to fit

• Omnisend: Easier setup, multichannel workflows (email, SMS, MMS, plus optional web push), and generally lower total cost—especially if you send lots of MMS for visual storytelling. Clear US per-message rates help budgeting.
• Klaviyo: Deeper analytics and predictive segmentation; excellent Shopify data depth; native price drop and robust back-in-stock tooling. Often pricier as your profile count and SMS/MMS needs grow, but powerful for data-heavy teams.

Pricing in 2025 (with furniture-friendly budgeting tips)

Time stamp: pricing facts and examples below are current as of October 2025.

• Omnisend

  • Plans: Free, Standard, Pro. Omnisend documents that US SMS cost is about $0.015 and US MMS about $0.045 per message, with Free/Standard including roughly $1 in monthly SMS credits and Pro including SMS credits equal to your plan price. See the detailed breakdown in the Omnisend article on SMS marketing pricing—US SMS $0.015 and US MMS $0.045 (2025).
  • Typical email plan pricing by contact tier is frequently summarized by reputable reviewers; for example, EmailToolTester outlines Standard plan examples (e.g., 10k contacts ≈ $132/month) in its 2025 overview of Omnisend pricing tiers. Always verify in-app for your exact store.
  • Quick MMS math: If you send a 10,000-recipient MMS to highlight a new sectional collection, budget ≈ 10,000 × $0.045 = $450 for the send in the US. A 25,000-recipient MMS would be ≈ $1,125. Omnisend’s Pro credit bundle offsets some of this if you’re on higher tiers.

• Klaviyo

  • Pricing starts around $20/month for email at small profile counts; combined Email+SMS plans often start around $35/month at 500 profiles (numbers vary by region and account specifics). Klaviyo’s official page keeps the current structure updated at its Pricing overview (2025).
  • SMS/MMS use a credits model. Klaviyo’s Help Center notes that an SMS is generally 1 credit and MMS consumes more credits (commonly 3) and documents MMS content guidelines (e.g., images/GIFs under 600 KB). See Klaviyo’s guidance on MMS best practices and limits (Help Center, 2025). Because dollar-per-credit tables aren’t publicly standardized across regions and plans, confirm your per-credit cost in-app before budgeting.
  • Budget tip: For image-heavy campaigns, model with MMS credits and consider whether an initial carousel email plus follow-up SMS (with a URL) achieves the goal at lower MMS spend.

Furniture-store angle: MMS is often worth it for room scenes, swatches, or UGC because it moves people from browsing to imagining ownership. Just keep file sizes lean so messages deliver fast and look crisp on mobile.

Shopify integration: Events and catalog depth that matter for furniture

• Klaviyo

  • Shopify event coverage is deep and continues to evolve. In 2025, Klaviyo formally supports automatic tracking of the Shopify “Added to Cart” event, simplifying browse-to-cart triggers—see the Help article on the automatic Added to Cart event for Shopify.
  • Klaviyo also provides native “Price drop” flow tooling, valuable for high-ticket browsing where buyers wait for a deal—see the Price drop flow guide (Help Center, 2025).
  • Dynamic product feeds and recommendation blocks help personalize at scale across large catalogs.

• Omnisend

  • Strong Shopify app integration with standard ecommerce events (viewed product, add to cart, checkout started, purchase) and product blocks within the email editor. While Omnisend doesn’t maintain a single consolidated public doc listing every Shopify event trigger, the platform’s builder and app listing reflect the common set most furniture brands need.
  • Web push (optional) can complement SMS for quick back-in-stock nudges or delivery updates—handy when you don’t want to use MMS credits for every touch.

What to check in your trial: Ensure “viewed product/browse,” “added to cart,” and “checkout started” are flowing into your account and test a price-sensitive segment (e.g., “viewed 3+ times, no purchase, price > $800”) to validate depth.

Automation and segmentation for long consideration cycles

• Omnisend

  • Fast-to-deploy templates for welcome, browse/category abandonment, cart/checkout recovery, and post-purchase flows. Newer releases in 2024–2025 improved segmentation management and SMS consent features; Omnisend’s May 2025 update notes enhancements to audience management and compliance tooling—see the roundup of Omnisend’s May 2025 product updates (official blog, 2025).
  • Practical win for furniture: Layer email + SMS + optional web push in a single workflow, e.g., mood-board MMS for inspiration on day 2, then a buying-guide email on day 4.

• Klaviyo

  • Known for advanced segmentation and predictive analytics (likelihood to purchase, churn risk, expected next order date, CLV). This helps you prioritize leads in long sales cycles and tailor reminders on timing and offer intensity.
  • Furniture flow examples: Use predictive signals to time a financing explainer SMS before a holiday weekend or push an assembly/warranty how-to post-purchase based on expected delivery date.

MMS and visual storytelling (what to send and how)

• Klaviyo’s Help Center provides concrete MMS guidelines—up to 1,600 characters and images/GIFs under 600 KB. See the official guidance on MMS content and limits (2025). For furniture, consider:

  • Before/after room scenes to trigger imagination.
  • Swatch close-ups and scale references (e.g., a sofa next to a standard doorway).
  • UGC snippets showcasing real homes; invite replies for two-way SMS when appropriate.

• Omnisend supports MMS and highlights clear US pricing, which helps you plan image-led series economically. Keep media light to ensure fast delivery; animated GIFs are fine when kept small. For multi-touch campaigns, test one MMS followed by email links to rich galleries.

Compliance basics: Maintain clean consent, include clear opt-out instructions, and pace frequency—furniture fatigue is real during long consideration cycles.

Reporting, attribution, and deliverability

• Klaviyo

  • Strong flow and campaign reporting with revenue attribution, benchmarks, and predictive metrics. For high-AOV items, “revenue per recipient” and product-level performance help you spot the hero images and offers that move the needle.

• Omnisend

  • Unified cross-channel reporting (email, SMS, push) and improving analytics across 2024–2025. Most furniture teams will find the core metrics easy to understand and act on without heavy analyst time.

• Deliverability and authentication

  • Both platforms provide domain authentication and guidance for the new email-sender rules (SPF, DKIM, DMARC) and consent management for SMS. Follow platform prompts to warm up domains and maintain list hygiene to protect inbox placement.

• Tip: Better attribution and audience sync make lifecycle smarter. If you rely on paid retargeting alongside email/SMS, consider tying your owned and paid efforts together with Meta’s Conversions API and audience syncing. A practical option is Attribuly’s Meta Ads Integration (Conversions API and audience sync), which can raise match rates and improve downstream campaign efficiency.

Support and onboarding reality check

• Omnisend is often praised for fast setup, clear templates, and 24/7 chat support. That benefits lean teams that want to launch core flows quickly.
• Klaviyo offers an extensive Academy, community, and partner ecosystem; support access can vary by plan. Teams with in-house analysts or agency partners often unlock its depth faster.

The essentials at a glance

Recommendations by scenario

• Best for MMS-heavy visual storytelling on a budget: Omnisend

  • Why: Clear US per-message pricing, included SMS credits on Pro, and multi-channel workflows make it economical to send rich MMS sequences for launches, collections, or UGC spotlights.

• Best for data-driven teams with complex catalogs: Klaviyo

  • Why: Predictive segmentation, native price drop and robust back-in-stock flows, and advanced recommendation blocks help personalize long consideration journeys and large assortments.

• Best for speed-to-value with lean teams: Omnisend

  • Why: Faster setup and templates reduce time-to-launch for welcome, browse/category abandon, cart/checkout recovery, and post-purchase care.

• Best for deep lifecycle analytics and experimentation: Klaviyo

  • Why: Strong reporting and predictive signals help you A/B test timing, offers, and creative to lift conversion on high-ticket items.

How to choose: A simple checklist

• If your top priority is launching effective browse/cart/post-purchase flows this month with minimal lift → lean Omnisend.
• If you plan to build predictive, cohort-driven strategies across a large catalog and can invest time/skills → lean Klaviyo.
• If rich media MMS will be a weekly tactic, price out a quarter’s sends under each model (per-message vs credits) using your actual volumes.
• If price drop and back-in-stock are core triggers for you, ensure setup is native and easy (Klaviyo is strong here), or validate equivalent workarounds.
• If you rely on paid retargeting, invest in clean data and audience sync to amplify both platforms’ performance (see attribution tip above).
• Regardless of platform, implement: browse/category nurture, cart/checkout recovery, back-in-stock, financing messaging, delivery/assembly care series, and review/UGC requests.

Also consider (adjacent stack to strengthen results)

For attribution, identity resolution, and audience syncing that make your lifecycle more effective, consider Attribuly for your Shopify stack. Disclosure: Attribuly is our product. It complements email/SMS by improving data quality and by syncing segments to ad platforms; for example, its Meta Ads Integration (Conversions API and audience sync) can help raise match rates and tighten retargeting.

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Sources and notes

• Omnisend’s official explanation of US SMS ($0.015) and MMS ($0.045) and included credits (Free/Standard ≈ $1; Pro equals plan price) is detailed in the 2025 article on SMS marketing pricing—rates, fees, and ROI.
• For representative Omnisend plan examples by contact tier, see EmailToolTester’s 2025 overview of Omnisend pricing tiers; always confirm your live price in-app.
• Klaviyo’s current plan structures and Email/SMS packaging are outlined on its Pricing overview (2025).
• Klaviyo documents MMS content and size guidance in MMS best practices and limits (Help Center, 2025).
• Klaviyo’s native Price drop flow guide (Help Center, 2025) and the automatic Added to Cart event for Shopify illustrate Shopify-specific depth.
• Omnisend’s feature enhancements around segmentation and compliance are covered in Omnisend’s May 2025 product updates (official blog, 2025).